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1 album 1 customer 4 sales

1 album 1 customer 4 sales

What changed an entire industry?

             In the summer of 1999 a peer to peer sharing site changed the face of our industry forever. It was Napster’s technology that would allow fans to share mp3’s between participants easily. But, ultimately the industry would to its fault, respond by attacking its creator Shawn Fanning. When they should have embraced him, voiced their concerns, and worked to figure out how they could utilize this technology together. It was their lack of vision and unwillingness to change that would contribute to their loosing death grip of the artist and bottle neck of an entire industry. The genie is out of the bottle now & refusing to go back in. Today we’re here to give you some game and it is your duty to utilize this information to take your platform to the next level.

The current state of the industry

                Napster technology lead the way for our music consumption habits. First with downloads and then with streaming. This effectively changed the landscape not only for fans and artist, but the business entities that were responsible for the profit side of the art. For the first time any artist could seemingly compete with the professionals. Artist would upload their music to a streaming platform and some would get enormous plays that would count for nothing by way of RIAA or billboard.

                This is because prior to 2014 you had to have 500, 000 copies sold for gold, 1 million sold for platinum and 2 million or more sold for multiplatinum certification by the Recording Industry Association of America. That’s physical sales, streaming wasn’t included in their accounting until 2016, while billboard had changed their policy to include album streams and downloads two years prior for their top 200 charts. These charts and certifications are an indication of a successful artist, and you should aspire to first, make some money and second, be a part of the system that recognizes that achievement. With the first Grammy win for an album that was never sold going to Chance the Rapper, the stakes for utilizing our new music consumptions habits have never been higher. So, lets cover how the accounting practices are formulated.

First the now math, then let me explain.

1 song x 1,500 streams = 1 album sale

150 people each stream your song 10x = 1 album sold

10 digital sales of an album = 1 album sold

20 digital sales off an album x 1 fan = 2 album sold

40 digital sales off an album x 1 fan = 4 album sold


                1,500 streams of a song off an album counts as one sale of that album. Even if that one song is not streamed from the actual album itself but, from an alternative playlist it is still counted as such. Technically you can have only one song streamed 3,000 times on a ten-track album and still achieve 2 album sales. Can you understand now, why the trend and the promotion of curated playlist by influential and ordinary people are becoming the norm as well as beneficial to the artist? It would be a wise goal to have as many songs off an artist album appear in as many playlists as possible on all stream service platforms.

Digital Downloads

                With purchased downloads it currently works like this, for every 10 songs purchased on an album that counts as one album sold. That means an artist now has multiple shots from the proverbial bow and arrow, with only 1 arrow. Let me explain, an artist can have 20 songs on one album and sale all 20 tracks to one fan, and it counts as 2 albums sold. Because for every 10 tracks sold on an album its counted as one sale of that album. So, if your like Chris Brown and you release a 45 track album and one fan buys at least 40 tracks off that album, it’s counted as four actual album sales.


I hope this article has been informing, and we hope you will utilize this information to strategically advance your position. Until next time keep making great music and we hope to see you at your next session.


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